Tuesday, May 26, 2020

Character Analysis Brave New World - Literature Essay Samples

Brave New World, by acclaimed author Aldous Huxley, is not so much a novel about individuals as it is about a society as a whole. It is a story of a dystopia, of a cold scientific world order and the people who inhabit it. Against this harsh setting, Huxley experiments with various ideas and philosophies, using an eclectic cast of characters to move his ideas from the printed page to the reader by placing them in a human, or semi- human, context. In many ways, Brave New World is almost a story of survival not survival as opposed to the natural world, but survival of the human race, of individuals trying to live in a world where the individual spirit is considered nonexistent. In this context, the people who inhabit Brave New World jump off of the page, each offering his or her own testimony to the inherent bizarreness of the scientifically-crafted lifestyles of this à ¢Ã‚€ÂÅ"brave new world.à ¢Ã‚€?Bernard Marx is perhaps the most compelling character throughout the first part of the book, his last name ironically being that of the founder of Communism. By the standards of the à ¢Ã‚€ÂÅ"Brave New World,à ¢Ã‚€? Marx is a dysfunctional person, his conditioning having obvious flaws. He suffers from a sort of inferiority complex, due to his small height physically, he resembles a person of the lower class more than an à ¢Ã‚€ÂÅ"alpha.à ¢Ã‚€? While Bernard is not a à ¢Ã‚€ÂÅ"protagonistà ¢Ã‚€? in the traditional sense of the term, he proves to be a good viewpoint character, because his motivations are clearly human. For example, just as the Director has finished discussing how the World State has eliminated à ¢Ã‚€ÂÅ"lovesickness,à ¢Ã‚€? Bernard is shown to be himself lovesick, jealous, and angry. But, ultimately, his motivations are materialistic, not idealistic he wants for things that he cannot have. After a trip to a New Mexico Indian Reservation and his subsequent discovery of John à ¢Ã‚€ÂÅ"the savage,à ¢Ã‚€? he begins to abuse his newfound popularity and fame by taking part in all of the aspects of the World State which he had previously criticized, showing that he is a devout critic whose secret motive is to become what he criticizes jealousy at its best. This success, however, collapses when the savage refuses to take part in Bernardà ¢Ã‚€Â™s attempts to remain popular. Ultimately, Marx proves to be an interesting and sympathetic character, but not one that the reader can easily respect.The most admirable figure of Brave New World, however, is John à ¢Ã‚€ÂÅ"The Savage,à ¢Ã‚€? who makes his first appearance roughly halfway through the book. The only character to have been raised in isolation from the World State, Johnà ¢Ã‚€Â™s initial entrance comes during a brutal Native American ritual, showing that he is a very primitive man in comparison with the other characters of the story. Bernard and Lenina view this ritual as repulsive, while John expresses his frustrations at having been banned from participating, marking the cultural divide between the World State characters and à ¢Ã‚€ÂÅ"the savage.à ¢Ã‚€? John, then, becomes the ultimate outsider, rejected by both the civilized and primitive worlds. In his isolation, John immerses himself in Shakespeare, a 900-year-old author utterly forgotten by the World State, thus further pushing à ¢Ã‚€ÂÅ"the savageà ¢Ã‚€? away from the societal norms around him. This interest in Shakespeareà ¢Ã‚€Â™s works provides John with the ability to verbalize his complex feelings and emotions, and gives him a framework on which to base his later criticisms of the World State values. When he confronts Mustapha Mond, the World Controller of Western Europe, it is Shakespeare that gives John a style of speaking that is capable of competing with the clever rhetoric of the controller. At the same time, his nave, infantile perception of the à ¢Ã‚€ÂÅ"brave new world with such people in ità ¢Ã‚€? lead to a conflic t between his own values and reality, eventually causing him to kill himself in one of the storyà ¢Ã‚€Â™s most touching scenes.Lenina Crowne serves as a relay between Johnà ¢Ã‚€Â™s complex thoughts and the more à ¢Ã‚€ÂÅ"civilizedà ¢Ã‚€? society of the World State. A worker in the London Hatchery and Conditioning Center, where human embryos are created, she becomes the main love interest of many of the storyà ¢Ã‚€Â™s characters, the two most important of which are Bernard Marx and John. She tends to be different from other women of the World State, by doing such things as dating only one man at a time, being attracted to Bernard the misfit, and, eventually, developing an explosive passion for John à ¢Ã‚€ÂÅ"the savage.à ¢Ã‚€? Ultimately, however, she fails to understand Bernardà ¢Ã‚€Â™s apathy or Johnà ¢Ã‚€Â™s Shakespearean system of values, and thus falls back into the ignorance that characterizes most of the World State.Brave New Worldà ¢ €™s antagonist would actually be the à ¢Ã‚€ÂÅ"brave new worldà ¢Ã‚€? itself, although there are a variety of representatives of the World State who carry out the oligarchyà ¢Ã‚€Â™s bidding. The most prominent leader is Mustapha Mond, The Resident World Controller of Western Europe and one of only ten World Controllers. Once an underground scientist, Mond was given the choice of going into exile for performing illicit experiments or training to become one of the World Controllers he delights in censoring scientific discoveries and exiling people with unorthodox views because of this. Interestingly enough, the word à ¢Ã‚€ÂÅ"mondà ¢Ã‚€? means à ¢Ã‚€ÂÅ"world,à ¢Ã‚€? making a clever allusion to the limitlessness of Mustapha Mondà ¢Ã‚€Â™s power. Early in the book, he serves to articulate the history of the World State and its philosophies, and later he debates with John, demonstrating the fundamental differences between World State values and Shak espearean values. Aside from being a vehicle for rhetoric, however, Mond is a very complex character, balancing his totalitarian job with readings of Shakespeare and even The Bible. His goals for humanity are stability and à ¢Ã‚€ÂÅ"happiness,à ¢Ã‚€? to the exclusion of emotions and human relations.Brave New World, as a whole, is a novel based around ideas and concepts more than characters, but the characters themselves prove to be convincing vehicles for the ideas that Huxley tries to set forth. Each character represents a different side of the debate, from Johnà ¢Ã‚€Â™s traditional English values to Mondà ¢Ã‚€Â™s radical view of stability. In many ways, Brave New World should be read as a warning of taking ideas to radical levels, but it is also a fantastic way to gain insight into opposing philosophies, because Huxley makes no actual moral judgment as to who is right and who is wrong rather, he lets the characters speak for themselves. It is this detached view of the characters that ultimately provide the book with its distinct charm.

Saturday, May 16, 2020

The Social Discourse Of Bipolar Disorder - 1643 Words

The social discourse of bipolar disorder is often punctuated by the classic manic episodes manifesting as symptoms such as distractibility, pressured speech, decreased need for sleep, euphoric mood, grandiosity, and problems with impulse control [17]. These classic periods of high energy are often intertwined in a cyclical fashion with periods of depressive symptoms, much of the time meeting criteria for major depressive disorder, as well as periods with no symptoms [17]. The frequency by which a patient moves through these states varies greatly from weeks to months to as little as a few days, namely â€Å"rapid-cycling† [17]. In addition to manic episodes, hypomanic episodes, characterized by similar symptoms but less severe symptoms than manic episodes, qualify the disease as bipolar II disorder instead of bipolar I which needs the criteria of manic episodes alternating with major depressive episodes [17]. Another subtype of bipolar disorder, cyclothymia, is characterized by depressive episodes that do not meet criteria for a major depressive episode but does consist of cycling with previously described hypomanic episodes [11]. While the stigma of manic episodes plagues patients with bipolar disorder, often the depressive episodes are what cause the most distress and impairment in daily functioning of patients with bipolar disorder [12]. The burden of bipolar disorder, which has an estimated prevalence of 4% worldwide, permeates throughout all aspects of society from theShow MoreRelatedInformative Speech : Therapeutic Recreation1532 Words   |  7 PagesThere is a lot of discourse communities but picking the right one that’s for you and can be challenging. A discourse Community has different areas of communities in today’s society that start with people interest to job communities. A discourse community is a group of people who has common goals or interest. Kinesiology is my major, but I chose my field of learning to be Therapeutic Recreation. The main purpose of Therapeutic Recreation is to rehabilitate and restore to help people to gain theirRead MoreSymptoms And Symptoms Of Jenny Symptoms1429 Words   |  6 PagesJenny symptoms has demonstrated that her current manic episode is congruent with the behaviors of 296.44 (F31.2) Bipolar I with mood-congruent psychotic features. Jenny met Dziegielewski (2015) type of moods that constitues a manic episode. The moods descriptors are â€Å"persistently elevated, irritable, and expansive with severe mood distrbances that lead to impaired functioning† (205). The DSM-5 involves the examination of four explicit critera. These critiorons must meet an intensity and timeframeRead MoreThe Mental Condition Of Bipolar Disorder1728 Words   |  7 Pagesperson who is living with a chronic condition. JD happens to have a treatable condition that affects his mind. Bipolar I Disorder, as the DSM-5, specifies, is a mental condition in which doctors do not fully understand. Through the more recent years doctors have gained understanding therefore able to treat the disorder more effectively. What they do understand is that it is a genetic disorder, it affects the moods and can impact an individual to be at a very high mania to a low depression. This spectrumRead MoreInsane Characters In Edgar Allan Poe And The Shining By Stephen King1569 Words   |  7 Pagesabsolutely normal (Wood). During the play, in act 3 scene 4 Shakespeare hints that Hamlet actually is crazy by having Queen Gertrude exclaim: Alas, how is’t with you That you do bend your eye on vacancy And with the’ incorporeal arit do hold discourse? Fourth at your eyes your spirits wildly peep, And, as the sleeping soldiers in th’ alarm, Your bedded hair, like life in excrements, Start up and stand on end. O gentle son, Upon the heat and flame of thy distemper Sprinkle cool patienceRead MoreCase Study Abnormal Psychology951 Words   |  4 Pagesbiological factors as well as the social factors referring to inadequate relationships. In the face of diverse definition, abnormal behavior refers to the deviating from norm, which norm is the typical behavior or characteristic of the population. As such, Jim behavior is abnormal because it violates moral and conventional mores of the society (Violates societal standards), as such causing social discomfort to others. For instance, Jim fails to recognize the social cues in conversation thereby annoyingRead MoreMental Illness And Its Effects On The Media Essay1324 Words   |  6 Pagesis often wrongly portrayed in the United States’ media creating stigmatization and misrepresentation. Mental illness â€Å"refers to a wide range of mental disorders that affect your mood, thinking and behavior† (Mayo Clinic Staff, 2015). Examples of disorders include anxiety, depression, schizophreni a, bipolar disorder, and post-traumatic stress disorder. Any â€Å"negative attitudes, beliefs, and behaviors are called stigma† (Wilson et al., 2016, p. 2) and stigma can contribute to progression of mental illnessRead MoreSchizophrenia And The Middle Of Creativity And Psychopathology2032 Words   |  9 Pagesestablished in a social setting, it is hard to envision an uncreative genius. Creativity comprising of both oddities and effect is subsequently key for agreeableness (Cropley, 2010). The thought of a relationship in the middle of creativity and mental sick well-being has mostly been maintained by infrequent tales or life stories of incredible craftsmen who battled with discouragement or liquor ill-use. Past studies essentially concentrating on schizophrenia and bipolar disorder have given some experimentalRead MoreAbnormal Psychology - Mood Disorders4501 Words   |  19 PagesABNORMAL PSYCHOLOGY: MOOD DISORDERS A mood disorder is the term given for a group of diagnoses in the DSM IV TR classification system where a disturbance in the person s emotional mood is hypothesised to be the main underlying feature. The classification is known as mood (affective) disorders in ICD 10. English psychiatrist Henry Maudsley proposed an overarching category of affective disorder. The term was then replaced by mood disorder, as the latter term refers to the underlying or longitudinalRead MoreThe Social Consequences of Learning Differences Essay1920 Words   |  8 Pages Learning differences have become an observed issue amongst teachers, parents, and mental-health professionals across America. Recently medical scientists have identified numerous different mental illnesses which range from simple dyslexia to bipolar syndrome. Amongst these professionals, there are many different theories questioning whether these illnesses should be treated, how they should be treated, and at what age children should receive such treatment. If these ailments are not addressedRead MoreSchizophreni A Serious Mental Issue2197 Words   |  9 PagesSCHIZOPHRENIA Two or more symptoms of the following is needed to be present for a period of a month at least in order to give a diagnostic: Delusions, Hallucinations, Disorganized speech, Grossly disorganized or catatonic behavior. Negative symptoms: Social/occupational dysfunction, Continuous signs of disturbance persist for at least 6 months. Schizophrenia Subtypes:  PARANOID TYPE: Preoccupation with one or more delusions or frequent auditory hallucinations. None of the following are present: disorganized

Wednesday, May 6, 2020

The Retirement Of Elderly Today - 983 Words

Jun Hui Bae PHE 345U Jost Lottes 29 Nov. 2015 The Retirement of Elderly Today, the elders live longer than few decades ago. if the elderly age is before and today the same, today is a way healthier cause of development of medical. It means that elderly may work few more years after they retire and they should work longer because their drug bill is increasing. In fact, many workers are discovering that they are going to have to work longer than they originally anticipated - an adjustment that can seem unbearable to some. According to the article 6 Late-Stage Retirement Catch-Up Tactics, there are several benefits that come with working past your normal retirement age. Increased earned income, social security income, a shorter timeframe to fund, extended employee benefits, greater peace of mind, greater longevity. Because elderly live longer and longer, retirement age should be extend more and decrease the working hours. As we see the chart 2 Cognitive affluence on article Age Invaders, Better-educated older people are more likely to work for long er. I think because higher educated people more likely work at the better environment like office and use their brain more; lower educated people more likely do the technical work, so they exposed to the danger than people who work in the office. tech workers have an occupational disease, because of their environment problem; when they work, their pose is the same all day, so often get occupational disease. I have anShow MoreRelatedMandatory Retirement Essay examples1379 Words   |  6 PagesMandatory retirement is perhaps a necessary evil; as older employees are forced out of the work force, it creates space for new, younger employees. Mandatory retirement is a form of age discrimination, it forces a person to retire because they are a certain age; it does not take into account if that person wants to retire. It also does not take into account the financial standing of the individual, or if they are physically or mentally still capable of doing the job. Although mandatory retirementRead MoreShould The United States Raise The Age For Social Security1616 Words   |  7 Pagesof the Great Depression and due to the stock market crash of 1929 and bank failures, many American’s retirement savings accounts were destroyed. As a result, the poverty rates among the elderly in the country were exceeding fifty percent (Achenbaum). In creating the countries first Social Security program, President Roosevelt was the first president to advocate federal assistance for the elderly, disabled, widowed, fatherless children (later changed to included motherless children,) and unemployedRead MoreThe Neglect and Abuse of the Elderly778 Words   |  3 Pagesï » ¿The Neglect and Abuse of the Elderly It is an image that no one wants to imagine ¦your dear grandmother, sitting there in a nursing home all alone in a time of need. Maybe she needs something simple, like a glass of water, or maybe it is more serious like a horrible pain in her chest. The nurses there have simply ignored her requests for attention, or even worse, they mocked her for her pain and suffering. Our elders are a huge part of who we are today. They helped paved the road for our presentRead MoreGerman and Norwegian Elderly Care Essay1399 Words   |  6 PagesGerman and Norwegian Elderly Care Key words care users, care workers, formal and family care provision, access to health care, barriers to health care, uninsured elderly, retirement homes Our elderly should be afforded the best possible care. This care should not only be financial but mentally and emotionally as well. They may not be able to care for themselves, but they have paid their dues, and took care of us now its our turn to take care of them. We were born into this world defenselessRead MoreSocial Security999 Words   |  4 Pagescrash had wiped out the savings of millions of Americans, the nation reached out to their president to guarantee the elderly a decent income. The original Act provides retirement benefits payable to a person 65 years and older who were no longer working. There were very few people that had access to pension from their employers and through government pension programs. Most of the elderly lacked enough income to be living on their own without working. The Social Security Act was enacted at the urgingRead MoreReform for the Social Security System Essay872 Words   |  4 Pagesappointed by President Franklin D. Roosevelt just one year earlier. The Act created several programs that, even today, form the basis for the governments role in providing income security, specifically, the old-age insurance, unemployment insurance, and Aid to Families with Dependent Children (AFDC) programs.† Social Security was modeled to aid the elderly citizens, however during the past elderly people were not destined to live an elongated life. The older population has grown drastically and is relyingRead MoreThe Effects of Old Age on the Body1697 Words   |  7 Pagesand more fragile, and bruising may happen easier. Maintaining or changing your weight will be more difficult. Finally, the article strongly stresses that smoking can make most the effects listed above much worse. Depression in older adults and the elderly This article addresses one of the mental concerns with old age. For my essay, these facts will show my reader that depression can take place in older adults, and define the problem to my thesis more. Many depressed seniors overlook their depressionRead MoreSocial Inequality in Elderly Americans1115 Words   |  5 PagesSocial Inequality in Elderly Americans Elderly people (women and men age sixty-five or older) (Macionis, 2005), Have many obstacles to face as they grow older, many of these obstacles involve social inequality. Not only do the elderly have to learn to deal with many forms of Ageism (the stereotyping and prejudice against individuals or groups because of their age), some also have to deal with the fact that they do not have enough savings or pension benefits to be self supporting, for most peopleRead MoreThe Social Security System For The Elderly Citizens Essay1164 Words   |  5 Pagesappointed by President Franklin D. Roosevelt just one year earlier. The Act created several programs that, even today, form the basis for the government s role in providing income security, specifically, the old-age insurance, unemployment insurance, and Aid to Families with Dependent Children (AFDC) programs.† Social Security was modeled to aid the elderly citizens, however during the past elderly people were not destined to live an elongated life. The older population has grown drastically and is relyingRead MoreSocial Security Was Introduced Into Law By Democratic President Franklin D. Roosevelt1429 Words   |  6 Pagesprovide financial protection to our most elderly of citizens. The program over the course of time has evolved and added new branches of protection such as child, survivor, and dependent benefits. Social Security was never created to be an answer for a comprehensive retirement package for people retiring. However in our current society with plastic cards and increasing debit to income limits, many people do not save for the future. Many citizens live for today and expect the government to take care

Tuesday, May 5, 2020

Modern American culture Persuasive Essay Example For Students

Modern American culture Persuasive Essay Primal Urges, Corporate Profits and the Need to Understand What Makes Us Tick In 1947, Fortune magazine ran an article on the perennial advertising agency, J. Walter Thompson Company, which bears the namesake of its founder. The article stated that the primary cultural function of advertising was the creation of new and daring, but fulfillable (sic), consumer demands; demands that would not occur if advertising did not deliberately incite them. (Frank, pg.49) Since that time, advertising has become somewhat more of a cultural barometer to measure and forecast trends and behavior patterns. Yet underlying it all, no matter what school of thought you subscribe to in this classic chicken and egg argument, is advertisings fundamental need to understanding human nature in order to be successful. And because success is typically measured in sales, the populist view of advertisings role becomes irrelevant as long as advertising remains an investment for the corporate sponsors, not a liability. Underscoring human nature is the sum of our behaviors, thoughts and beliefs, which are by definition what makes up part of our culture. In addition, our incendiary disposition has sparked much debate and verve for many things political, religious and in terms of advertisings influence, fiscal. This is perhaps why the process of making an effective ad becomes more a discipline of psychology than one of qualitative or quantitative science. Intuition is impossible to measure, and even harder to diagram on a pie chart. A serendipitous concept idea, borne at two oclock in the morning, may launch a windfall and a career. By contrast, using focus groups to test ad campaigns can sterilize an idea reducing it to mediocrity. Whereas an ad that stems from a brilliant idea, masterfully crafted, moves us as a form of art might. Matter of fact, it was this concept of raising advertising to an art form, with a newly found respect for the consumer that made ads developed during the Creative Revolution in the 1960s so endearing and enduring. Again, Bill Bernbach imparts his wisdom, At the heart of an effective creative philosophy is the belief that nothing so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. (Bill Bernbach) Bernbach knew that Americans, especially at the start of the 1960s, were inherently conservative and logical in the buying process. And he also knew the power of emotion conveyed in advertising could cut through all the superficiality. However, all the emotion in an ad was wasted if it was saying something that was not important, persuasive and credible. The key, Bernbach asserted, was listening to the consumer. And in order to listen, one had to know what touched and moved people. Gimmicks and cute slogans gave way to enduring product truths that found their humanity by fulfilling our unspoken needs and desires. The tame and sedate culture of the 1950s was evident in its ads. Conversely, the 1960s gave way to empowered ad copy that reflected the move away from inhibitions and societal constraints. Slogans such as Youve Come a Long Way Baby stemmed from the burgeoning Womens movement (Bond Kirshenbaum, pg.66), while earlier ads focused on a womans strive for domestic bliss. For instance, an ad seen in Life Magazine, circa 1949 for Hoover vacuums begins with the headline She would like one of these for Christmas and goes on to tell the reader Shell be happier with a Hoover ? so make her happier this Christmas (LIFE, pg. 137). The headlines have changed over the years, yet they still remain small tokens of how we measure worth and success. Conclusion Like opening a time capsule, one might be able to infer many of our idiosyncrasies and buying habits just by skimming the ads in a single issue of LOOK or LIFE magazine. .u572af81a3442dc92258ce6e90d1be637 , .u572af81a3442dc92258ce6e90d1be637 .postImageUrl , .u572af81a3442dc92258ce6e90d1be637 .centered-text-area { min-height: 80px; position: relative; } .u572af81a3442dc92258ce6e90d1be637 , .u572af81a3442dc92258ce6e90d1be637:hover , .u572af81a3442dc92258ce6e90d1be637:visited , .u572af81a3442dc92258ce6e90d1be637:active { border:0!important; } .u572af81a3442dc92258ce6e90d1be637 .clearfix:after { content: ""; display: table; clear: both; } .u572af81a3442dc92258ce6e90d1be637 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u572af81a3442dc92258ce6e90d1be637:active , .u572af81a3442dc92258ce6e90d1be637:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u572af81a3442dc92258ce6e90d1be637 .centered-text-area { width: 100%; position: relative ; } .u572af81a3442dc92258ce6e90d1be637 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u572af81a3442dc92258ce6e90d1be637 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u572af81a3442dc92258ce6e90d1be637 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u572af81a3442dc92258ce6e90d1be637:hover .ctaButton { background-color: #34495E!important; } .u572af81a3442dc92258ce6e90d1be637 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u572af81a3442dc92258ce6e90d1be637 .u572af81a3442dc92258ce6e90d1be637-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u572af81a3442dc92258ce6e90d1be637:after { content: ""; display: block; clear: both; } READ: Radar: A Silent Eye in the Sky EssayOur culture was distilled down to simple visuals and a few key words whose lasting impact defies the most logical of explanations. From the specter of nuclear war conveyed in President Lyndon Johnsons famous 1964 Daisy Girl commercial, to the durability of the Golden Arches, Americans began to experience the power of brand as precursor to the coming Information Age. The culture we see around us today has largely been built by a marketing machine that thrives on branding almost every visible space of real estate. From Coke? and Pepsi?in the halls of our schools, to the latest blockbuster movie tie-in, we are, at best, pushing our own limits of information overload. Marshall McLuhans medium has seemingly become both infinite and indefatigable. Marshall McLuhans seminal work on mass media, developed during his career as an educator and communications theorist, brought phrases such as global village and the medium is the message into the vernacular of everyday life. In closing, his following quote sums up advertisings influence on our culture succinctly, requiring no further comment. Historians and archeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities. (Marshall McLuhan) Works Cited Books Frank, Thomas, The Conquest of Cool Chicago: The University of Chicago Press, 1997 Bond, Jonathan ; Kirshenbaum, Richard, Under the Radar-Talking to Todays Cynical Consumer John Wiley Sons, Inc. 1998 Sullivan, Luke, Hey Whipple, Squeeze This-A Guide to Creating Great Ads John Wiley Sons, Inc. 1998 Belch, George Belch, Michael, Introduction to Advertising and Promotion-An Integrated Marketing Communications Perspective. Zwettler, Rob, Second Edition, Richard D. Irwin, Inc. , 1993 Online/Internet The Advertising Century, Klein, David-Group Editor, Donaton, Scott-Editor Advertising Age, downloaded: 23 October 2001, http://adage. com/century/people/people001. html The CLIO Awards Web Site (site no longer carries the link of the original documents downloaded in 2001) http://www. clioawards. com/html/main. isx Merriam-Webster Online Downloaded: 4 April 2002, http://www. m-w. com/cgi-bin/dictionary Dictionary. com Downloaded: 4 April 2002, http://www. dictionary. com/search? q=culture Periodicals LIFE, 5 December 1949: page 137.